Recent Study Demonstrates the Effectiveness of Chr. Hansen Probiotics for Immune Defense

Entering the Cold & Flu Season Make Vidazorb® Chewable Probiotics a Holiday Companion

Beltsville, MD December 2011 - As cold and flu season approaches, many consumers seek ways to safeguard the health and well-being of their loved ones. While hoping that this season results in fewer cases of coughs, colds and the flu, parents can take a more proactive approach — particularly with their school-aged children. By incorporating Vidazorb® Chewable Probiotics into their winter health regimen parents can add another way to help keep “bad bugs” from causing problems.

A recent study published in the British Journal of Nutrition[1] reaffirmed the link between probiotics and a strengthened immune system. The probiotic strains used in this study were from Chr. Hansen, the same supplier used by Vidazorb® in their line of high-quality chewable non-refrigerated probiotics.

With cold and flu season comes missed school and work. According to WebMD, the common cold alone results in American kids taking 22 million sick days per year[2]. Regular use of a probiotic, such as PLUS containing Chr. Hansen’s BB-12®  and LA-5™ probiotic strains will help boost immunity, allowing the body to better resist the problems caused by various viruses and bacteria and allowing children to attend more class.

“My kids liked Vidazorb® and used it daily,” said Lisa Moore, mother and founder of the Frugal Family Fun Blog. She added, “I have noticed they haven’t been sick and (I don’t know if this is related) have been having better regularity of their digestion, if you catch what I’m trying to say. They say they like the taste and take it regularly. There is no fuss or fight and they have no idea that they are getting healthier by doing it.”

A randomized, double blind, placebo-controlled study, was conducted by researchers at Luigi Sacco Hospital, Milan, where 211 healthy adults were divided into two probiotic groups (receiving either the BB-12® or L. casei 431®  strains) and two control groups receiving placebos. Plasma and saliva samples revealed that the probiotic group participants experienced a significant increase in flu antibodies (twice the baseline) compared with the control groups.

In the BB-12® group 66% of participants had a substantial increase in the antibody IgG3, compared with 4% of the placebo group. Similarly, 46% of the L. casei 431® group experienced a significant increase compared to just 2 percent of the placebo group.

Probiotics are live microorganisms which, when consumed in adequate amounts, provide a health benefit to the host. Everyone naturally has trillions of microorganisms in their intestines, and probiotics — affectionately known as “good bugs” — help maintain a healthy balance of bacteria thus enhancing the immune system by allowing the absorption of anti-oxidants from food, boosting the production of antibodies and supporting a healthier liver and cleaner bloodstream.

Chr. Hansen’s BB-12® is used in four Vidazorb® formulations. In addition to immune strengthening BB-12®, the products also offer consumers other benefits. Vidazorb®’s +OPC and Super C, for instance, were the first successful probiotic supplements in the world containing therapeutic doses of Masquelier’s® Original OPC–a powerful source of antioxidants.

Each Vidazorb® supplement is manufactured to the highest quality standards with the full spectrum of bellies in mind. Vidazorb® probiotics are non-refrigerated, calorie-, gluten- and lactose-free in great tasting chewable tablet form.

For the full study, Evaluation of the immune benefits of two probiotic strains Bifidobacterium animalis ssp. lactis, BB-12® and Lactobacillus paracasei ssp. paracasei, L. casei 431® in an influenza vaccination model: a randomised, double-blind, placebo-controlled study, visit http://journals.cambridge.org/abstract_S000711451100420X

About Vidazorb®
Vidazorb® represents the development of superior shelf-stable, chewable probiotic formulations to provide essential support for core health needs. Research and development, together with a commitment to quality and efficacy, defines Vidazorb® as a brand of integrity and excellence. For more information, visit http://www.Vidazorb.com. For engaging, kid-friendly probiotic information, visit http://www.Zorbee.com. To learn more about the importance of, and science supporting, probiotics, visit http://www.YouAreWhatYouAbsorb.com. Vidazorb® can be purchased online at vidazorb.com and drugstore.com