“Good Bugs” in the Belly Boost a Child’s Ability to Bounce Back

Vidazorb® Belly Boost™ Children’s Chewable Probiotics Deliver Billions of ‘Good’ Belly Bugs

Beltsville, MD, January 2010 – Vidazorb® Belly Boost™ is a probiotic supplement specially formulated to help maintain healthy digestion in children. The wild berry flavor of Belly Boost™ and its Zorbee® character shape make probiotics fun and delicious for children to take on a daily basis. Belly Boost™ requires no refrigeration, offering parents a convenient, easily portable probiotic supplement that their children will love. Most important, Belly Boost™ chewable probiotics aid in the absorption of vital nutrients while also supporting the body’s immune system and helping kids resist seasonal and environmental illnesses.

“It is a daily challenge to protect and preserve our children’s health and to bolster their immune systems,” says E. Frank Hodal, Jr., Founder and CEO of Little Calumet Holdings, LLC., makers of Vidazorb®. “Powerful antibiotics, childhood illness, second hand cigarette smoke, stress and modern food production are just a few of the things that their little bodies have to contend with.”

Probiotics are desirable microorganisms that, when ingested in adequate amounts, have repeatedly been found to aid good health in children and adults alike. Caesarean delivery or even bottle feeding can, according to experts, result in inadequate microflora in the infant gut. This can compromise a child’s immune system, leaving the child vulnerable to allergies and gastrointestinal maladies. But the good news is that scientific research points to probiotics improving on this situation and improving the child’s health.

Two important considerations for parents when choosing a probiotic for their children are which bacterial strains the product uses and the amounts of those strains per dose—benefits of probiotics are both strain and dose specific. Belly Boost™ uses only Chr. Hansen’s clinically substantiated probiotics: Probio-Tec® Bifidobacterium, BB-12® and S. thermophilus TH-4™. These two strains have been found to be effective for children, especially when dealing with viral and antibioticassociated diarrhea.

Maintaining optimal levels of beneficial microflora in our digestive systems can be challenging given children’s sometimes ‘picky’ eating habits. But Vidazorb® Belly Boost™ is designed with kids in mind and is effective by providing children with a robust combination of beneficial bacterial strains to boost the immune system in a great tasting, chewable form. One of the added advantages of the chewable formulation is that it helps with oral hygiene. Various clinical studies show that probiotics aid in oral hygiene, including limiting dental cariesiii. Additionally, Belly Boost™ has none of the added sugar or acids that many other probiotic products such as yogurt contain.

Studies are also underway to determine if probiotics might be helpful in preventing asthma in children, and recent case studies indicate they are an effective treatment for a number of allergies. In one example, a four-year-old boy who suffered from severe eczema and food allergies, showed improvement after just three days of taking Belly Boost™. After seeing countless specialists and trying numerous medications, the boy’s mother turned to Vidazorb® after being told that modern medicine had failed her son. His improvement was so significant and life changing, that she has made it her mission to share her family’s story with the hopes of inspiring parents to be proactive when it comes to medical options. To learn more about their story, visit her blog, www.smilinggreenmom.com.

With a strong commitment to quality and scientific validity, Vidazorb® products benefit from seven years of meticulous product development; Chr. Hansen’s clinically substantiated Probio-Tec® probiotic strains are used exclusively. Vidazorb® Belly Boost™ is developed with children in mind. All Vidazorb® products are stability tested at an independent lab.

About Vidazorb®
Vidazorb® represents a group of superior shelf-stable, chewable probiotic formulations that provide essential support for core health needs. Research and development, together with a commitment to quality and efficacy, defines Vidazorb® as a brand of integrity and excellence. For more information, visit www.Vidazorb.com. For engaging, kid-friendly probiotic information, visit www.Zorbee.com. To learn more about the importance of, and science supporting, probiotics, visit www.YouAreWhatYouAbsorb.com.