Concerns About Swine Flu and Food Poisoning Have Consumers Looking for Natural Ways to Boost Immunity

Probiotics Like Vidazorb® Can Be a Front-Line Weapon In Response to the Latest Health Crises

Beltsville, MD, April 2009 – Every week seems to bring a different health crisis. This week it is swine flu, and last week food contamination raised concern among even the least health conscious consumer. As a result, many are seeking effective ways to boost their immune systems and stay safer during a health crisis. Probiotics, or ‘good’ bacteria, have been scientifically shown to boost immunity – essential when fending off the ‘bad’ bacteria and viruses that are at the root of current health alarms.

In the case of food poisoning–and to the dismay of many who are opting for sprouts, salads and veggie plates–even healthier foods have too often been contaminated by pathogenic bacteria. In fact, food poisoning is on the rise in America. According to the Center for Disease Control, foodborne diseases cause nearly 76 million illnesses, 325,000 hospitalizations, and 5,000 deaths each year in the U.S.1 Even with increased diligence in improving hygiene, food safety standards and overall cleanliness, major outbreaks of foodborne illness are on the news, seemingly every other week. The recent peanut butter product Salmonella contamination caused 691 infections in 46 states. Bagged spinach was the cause of an E. coli outbreak in 2006 that made 200 people ill. And now, bean sprouts and pistachios are suspect – what’s next?

A majority of Americans are worried about the nation’s food safety. According to a Harris Interactive poll issued recently, 73% of adults are equally as concerned about food safety as they are about the war on terror.

Fortunately, research shows that probiotics may offer significant benefits in countering food poisoning and other illnesses and addressing related symptoms. A study from University College in Ireland found that probiotic strains helped reduce incidence, severity and duration of diarrhea in pigs infected with Salmonella.2 Salmonella is a common cause of severe gastroenteritis in humans, and the study offers positive implications for humans and the food industry.

Taking Vidazorb® chewable probiotic supplements may improve the body’s ability to stave off viruses like swine flu and food poisoning and mitigate the common symptoms of nausea and diarrhea. Some theories are that probiotics work to strengthen the intestinal lining, allowing it to act more efficiently as a barrier to harmful organisms. In addition, some strains of probiotic bacteria secrete antimicrobial substances, which in turn can destroy destructive bacteria. It stands to reason that probiotics could also be effective in addressing the gastrointestinal upset caused by flu.

Every year there are more and more health crises, and Vidazorb® offers an easy and convenient aid for the immune system. Patent pending Vidazorb® probiotic supplements come in delicious, chewable formulations requiring no refrigeration and are shelf stable for two years. They can be taken anywhere that food is served, including outdoor bar-b-ques, fast food restaurants, cruise liners and vacation hotspots. The five billion CFUs per strain in each Vidazorb® formulation work to help keep the undesirable bugs under control. More can be learned about the power of probiotics at www.vidazorb.com.

About Vidazorb®

Vidazorb® represents the development of superior shelf-stable, chewable probiotic formulations to provide essential support for core health needs. Research and development, together with a commitment to quality and efficacy, defines Vidazorb® as a brand of integrity and excellence.

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For more information, or to arrange an interview with a company spokesperson, please contact Leesa Raab at ADinfinitum, 212-693 2150 Ext. 314, email leesa@adinfinitumny.com.

1) Mead, P, Slutsker, L, Dietz, V, McCaig, L, Bresee, J, Shapiro, C Griffin, P, and Tauxe, R. Food-Related Illness and Death in the United States. Emerging Infectious Diseases. Vol. 5, No. 5, Sept-Oct. Centers for Disease Control and Prevention, Atlanta, Georgia, USA

2) Casey, PG, Gardiner, GE, Casey, G, Bradshaw B, Lawlor PG. A five-strain probiotic combination reduces pathogen shedding and alleviates disease signs in pigs challenged with Salmonella enterica Serovar Typhimurium . 2007. Appl Environ Microbiol. 73(6): 1858-63.